Generative AI is making buzz all over the globe and has mostly drawn attention due to it's ability to generate variety of content that mimics human behaviour and intelligence along with the ease of access. It comprises of the ability to generate text, images, video, and even audio that are almost unrecognizable from human-created content. Thus there is a huge scope of research in this field due to its vast applicability and motivates this research work. This research work presents comparatively analysis of the three Generative Artificial Intelligence (AI) tool, namely ChatGPT, Gemini, Perplexity AI, based on the content generation, ownership and developing technology, context understanding, transparency, and information retrieval.
