Vertical farming methods allow for the effective use of space by growing fresh food vertical  in dissimilar layer piled atop each other’s. Vertical farming techniques do not require sunshine or soil since the atmosphere is entirely regulated. Only one hand, vertical farming, with its higher crop yield per square metre utilised than conventional farming, might assist to provides  nutritious diets  for world's expanding population; on the other hand, it may provide the possibility to grow foods in the climatically challenged locations. However, atypical growth circumstances, as well as the entire vertical farming systems, might well be considered unsustainable. As a result, it's vital to understand if vertical farming techniques are acceptable to customers. This is the first research to look at how three distinct vertical farming methods are accepted by customers. The information was gathered in February 2018 through an online poll of 482 German customers. Structural equation modelling is used to identify the factors that influence customer acceptability of vertical farming systems. The findings show that consumer adoption of vertical farming systems is mostly driven by perceptions of sustainability. The greater the system's size, the more likely it is to be regarded sustainable. Consumers clearly detect things like scale ecologies.