The globalization of markets has emerged as a prominent phenomenon in the modern era, facilitated by advances in technology, transportation, and communication. This process has resulted in the integration and interdependence of economies worldwide, leading to increased trade, investment, and cultural exchange. The purpose of this chapter is to provide a concise overview of the key aspects and implications of the globalization of markets. It examines the drivers and challenges of globalization, highlights the benefits and drawbacks for various stakeholders, and explores the future prospects of this transformative force. By understanding the dynamics of market globalization, policymakers, businesses, and individuals can make informed decisions to navigate the opportunities and challenges that arise in this interconnected global economy.
Adaptation, Competitive Advantage, Cultural Diversity, Economic Integration, Emerging Markets, Foreign Direct Investment.
[Ms. Leena George (2022) An Overview of Globalization of Markets] (ISSN 2347 - 5552). www.ijircst.org
Ms. Leena George
Assistant Professor, Masters In Business Administration (General Management), Presidency University, Bangalore, India,
