Scanning the International: Bringing Nations Together Through Efforts

Dr. Nishant Labhane

Abstract

Scanning the international environment is a critical process for businesses seeking to expand their operations beyond domestic borders. This chapter provides a concise overview of the importance and methods of scanning the international environment. It examines the key factors that businesses should consider when analyzing the international landscape, such as political, economic, social, technological, and legal factors. The chapter also explores various scanning techniques, including PESTEL analysis, SWOT analysis, and market research, which help businesses identify opportunities and challenges in foreign markets. By effectively scanning the international environment, businesses can make informed decisions, adapt their strategies, and seize global market opportunities.