International market segmentation is a crucial strategy for businesses operating in global markets. This chapter provides a concise overview of the importance and complexities of international market segmentation. It explores the significance of segmenting international markets based on geographic, demographic, psychographic, and behavioral factors. The chapter also examines the challenges associated with international market segmentation, including cultural differences, language barriers, diverse consumer preferences, and varying market dynamics. By effectively segmenting international markets, businesses can tailor their marketing efforts, understand consumer needs, and develop targeted strategies for sustainable growth in diverse global markets.
Behavioral Segmentation, Cultural Segmentation, Demographic Segmentation, Geographic Segmentation, Global Market Segments, Lifestyle Segmentation.
[Mr. Venkatesh Ashokababu (2022) An Analysis of International Market Segmentation] (ISSN 2347 - 5552). www.ijircst.org
Mr. Venkatesh Ashokababu
Assistant Professor, Masters In Business Administration, Presidency University, Bangalore, India,
