Factors Affecting the Selection of International Market Entry Mode

Dr. Vankadari Gupta

Abstract

The selection of an appropriate market entry mode is a crucial decision for businesses seeking to expand into international markets. This chapter provides a concise overview of the factors that influence the selection of international market entry modes. It explores the significance of factors such as market size, cultural distance, regulatory environment, resource availability, and competitive landscape. The chapter also highlights the various market entry modes available, including exporting, licensing, franchising, joint ventures, and direct investment. By understanding and considering these factors, businesses can make informed decisions regarding the most suitable market entry mode, leading to successful market entry and long-term growth in international markets.