Globalizing Success: Crafting a Winning Product Strategy

Dr. Jayakrishna Herur

Abstract

Developing a sound product strategy is crucial for businesses operating in international markets. This chapter provides a concise overview of the importance and considerations involved in developing a product strategy for international markets. It explores the significance of adapting products to meet the diverse needs and preferences of global consumers. The chapter also examines key factors that influence product strategy, including cultural differences, regulatory requirements, market demand, competitive landscape, and technological advancements. By formulating an effective product strategy for international markets, businesses can enhance their competitive advantage, increase market share, and achieve sustainable growth in diverse global markets.