Exploring Global: Mastering the Product Launch Abroad
Dr. Lakshmi Prasanna Pagadala
Abstract
Launching a product in international markets requires careful planning and execution. This chapter provides a concise overview of the importance and considerations involved in product launches for international markets. It explores the significance of understanding local market dynamics, cultural nuances, and consumer preferences when introducing a product to a new international market. The chapter also examines key factors that influence a successful product launch, including market research, localization, marketing communication, distribution channels, and post-launch evaluation. By effectively strategizing and executing product launches for international markets, businesses can maximize their chances of success, increase market penetration, and achieve sustainable growth on a global scale.
