Associate Professor, Masters In Business Administration (General Management), Presidency University, Bangalore, India,

Dr. Nalin Chirakkara

Abstract

It provides a concise overview of the approaches to international pricing. It explores different pricing strategies and methods commonly used in international markets, including market-based pricing, cost-based pricing, value-based pricing, and competitive-based pricing. The chapter also examines the advantages and challenges associated with each approach, such as market dynamics, cost considerations, customer perceptions, and competitive pressures. By understanding and leveraging these approaches, businesses can develop effective pricing strategies that align with market conditions, maximize profitability, and maintain competitiveness in international markets.