Countertrade: Companies Diversify International Transactions
Dr. Pramod Pandey
Abstract
Countertrade is an alternative trading method wherein companies engage in the exchange of goods or services instead of using traditional currency transactions. This chapter provides a concise overview of companies' engagement in countertrade and its significance in international business. It explores the reasons why companies choose countertrade, such as overcoming foreign exchange constraints, accessing new markets, and building strategic alliances. The chapter also examines different forms of countertrade, including barter, counter purchase, offset, and switch trading. By understanding the concept and benefits of countertrade, businesses can explore alternative trading options and capitalize on opportunities in global markets.
