The goal of acculturation theory is to comprehend how people or groups adapt to and integrate with a new culture when they come into contact with diverse cultural norms and practises. Acculturation theory is a well-known idea in the domains of anthropology, psychology, and sociology. Acculturation has developed into a crucial field of research in order to understand how various civilizations interact and continue to globalise. The main ideas of acculturation theory are summarised below, along with how it affects social cohesiveness, mental health, and cross-cultural interactions. The theory investigates the dynamic interaction between the host culture and the heritage culture and provides numerous acculturation tactics that people and communities may use when confronted with cultural contact. Assimilation, integration, separation, and marginalization the four main acculturation processes identified by John W. Berry are extensively covered in the paper. Assimilation entails giving up certain features of the heritage culture while embracing the customs of the host culture. Maintaining ties to both the host and heritage cultures is a need for integration. Marginalisation means not engaging with either culture, whereas separation means emphasising the heritage culture while avoiding integration with the host culture. The study looks at the variables that affect acculturation, including the context of migration, personal traits, and societal receptivity. It also looks at how various acculturation techniques affect identity development, psychological health, and social harmony. The abstract also examines how cultural maintenance, intergroup interaction, and intercultural communication affect acculturation processes. It is essential to comprehend how people from different backgrounds communicate in order to encourage tolerance, empathy, and healthy cross-cultural relationships.
[Ms. Leena George (2022) A Brief Overview of Acculturation Theory] (ISSN 2347 - 5552). www.ijircst.org
Ms. Leena George
Assistant Professor, Masters In Business Administration (General Management), Presidency University, Bangalore, India,
Email Id-leenageorge@presidencyuniversity.in