A strategic management tool created by the Boston Consulting Group in the 1970s is the BCG Growth-Share Matrix, commonly referred to as the Boston Consulting Group Matrix. Based on their respective market shares and market growth rates, this matrix categorizes the product or business unit portfolio of an organisations. The matrix is divided into four quadrants, each of which represents a distinct strategic impact on the organisations: Stars, Cash Cows, Question Marks, and Dogs. Stars are goods or services with a high potential for growth and market share, Cash Cows are those with consistent cash flow, Question Marks are goods or services with a hazy market position, and Dogs are goods or services with a poor potential for growth and market share. Using the BCG Growth-Share Matrix, managers may optimize their portfolios and promote long-term performance by making well-informed choices regarding resource allocation and strategic goals. The matrix does, however, have several drawbacks, such as simplicity and the omission of other significant aspects influencing strategic choices. Despite this, the BCG development-Share Matrix continues to be a useful tool for strategic planning across a range of sectors, offering insightful data about an organization's competitive position and development prospects.
Business, Matrix, Market, Products, Strategic.
[Dr. Srinivasan Palamalai (2022) A Brief Overview of Bcg Growth-Share Matrix] (ISSN 2347 - 5552). www.ijircst.org
Dr. Srinivasan Palamalai
Associate Professor, Masters In Business Administration (General Management), Presidency University, Bangalore, India,
Email Id-srinivasanp@presidencyuniversity.in