The structure, patterns, and dynamics of social networks and interactions are examined through the lens of social network theory, a theoretical framework. An overview of Social Network Theory, its fundamental ideas, and its uses in comprehending social phenomena are given in this abstract. According to social network theory, people are seen as being part of a network of social relationships rather than as independent individuals. It investigates how these ties affect people's actions, social interactions, and the communication of ideas and power within a network. The abstract digs into the core ideas of social networks, such as nodes (people or other things), ties (relationships or connections), and the general structure and properties of networks. Key metrics for social network analysis are also covered, including centrality, density, and network cohesiveness. Numerous applications of social network theory may be found in many disciplines, including communication, psychology, organisational behaviour, and sociology. It has been used to explore a variety of phenomena, including the transmission of attitudes and behaviours, social influence, organisational cooperation, and information dispersion. Researchers may better understand the social fabric of human relationships by using Social Network Theory. They can also recognise important people, comprehend network dynamics, and create interventions to enhance social outcomes. This summary emphasises how crucial it is to comprehend social networks and how they affect both individual and group behaviour. It also lays the groundwork for future investigation and application of social network theory in numerous circumstances.
Associate Professor, Masters In Business Administration (General Management), Presidency University, Bangalore, India,
Email Id-nalinkumar@presidencyuniversity.in
