Social movements are coordinated, group activities made by people and organisations with the goal of bringing about social or political change. An overview of the idea of social movements, their traits, and their societal impact is given in this abstract. Social movements are born out of perceived injustices, grievances, or the desire to advance society. They include organising people and organisations around common objectives and using a variety of techniques and tactics to change cultural norms, public opinion, or legislation. Numerous concerns, such as civil rights, environmental preservation, gender equality, and economic justice, may be addressed by social movements. They often push for social change and question current power systems. Understanding social movements is essential to understanding grassroots activism, societal change, and the dynamics of group action. This abstract examines the essential components of social movements, including their history, structure, tactics, and results. It also explores how technology and social media are used in modern social movements. We can learn more about the processes of social change, the strength of collective agency, and the ways that people and groups may influence their environment by studying social movements.
Changes, Groups, Movements, Power, Social.
[Dr. Akhila Udupa (2022) Understanding a Social Movement] (ISSN 2347 - 5552). www.ijircst.org
Dr. Akhila Udupa
Associate Professor, Masters In Business Administration (General Management), Presidency University, Bangalore, India,
Email Id-akhila.udupa@presidencyuniversity.in